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By: Lillian Chaney & Jeanette Martin
Business
It is a comprehensive study resource designed to assist students and educators in mastering the concepts of intercultural communication within business contexts.It helps to aid in exam preparation and reinforce key concepts in intercultural business communication.This textbook emphasizes the importance of understanding cultural differences to communicate effectively in business settings. It blends theory and practical application, making it a key resource for students, educators, and professionals.It explains how culture influences business interactions, negotiation, and etiquette providing examples, case studies, and strategies for communicating across cultural boundaries.It is ideal For: Business students learning about intercultural communication Educators teaching international business communication courses Professionals working in global business environments seeking practical guidance
416 Pages
Price: $30.00